Facebook's Instant Article has been released today. The new feature brings news stories straight to the Facebook users News Feed, starting first with its iOS app.
Instant Article launched earlier this year on desktop.
Facebook media claims Instant Articles not only connect readers to stories faster; they also provide a richer reading experience than standard mobile web articles, with dynamic features that make the content more fluid, interactive and immersive.
Instant Articles from NBC News feature autoplay videos that come to life and begin automatically as readers scroll through the story.
The Atlantic’s photo blog in Instant Articles lets you zoom in and explore the details of high-resolution photos just by tilting your phone.
Readers can engage more deeply with BuzzFeed’s Instant Articles by liking and commenting on individual photos and videos throughout the story.
Beautiful photo galleries in Instant Articles from The New York Times are seamless to swipe through.
National Geographic’s Instant Articles let readers explore where the story happened with geo-tagged images that open interactive maps.
The Instant Articles experience is seamless for readers. When a friend or publisher shares a link on Facebook, the enhanced experience is displayed automatically if an Instant Article version is available. Instant Articles are simply the articles already in your Facebook News Feed, made faster and more beautiful, according to Facebook media.
Instant Articles for Android will launch later this year.
The Blaze, Bleacher Report
Brit + Co
Bustle, CBS News
Cracked, Daily Dot
New York Times
The Huffington Post
The Washington Post
The Weather Channel